How nail down conference content part?

  1. Audience and context understanding
  2. Speakers lineup
  3. Speakers` speech preps and dry runs
  4. Conference lineup
  5. Moderation
Photo by Jonas Jacobsson on Unsplash

Audience and context understanding

Photo by Austin Neill on Unsplash

Speakers lineup creation

  • Must have at least one headliner with a good name and/or awesome company logo
  • Should have speakers with not that popular companies` names but with awesome cases
  • Nice to have both
  • speaker pipeline creation
  • speaker`s recruiting
  • speakers` topics
  • looking at the professional sources (other conferences, blogs etc). For IT Arena we look for TechCrunch, MTP, Product Festival and far more. We follow some speakers` blogs or we heard of them somewhere
  • Asking others to recommends (I have my own pool of people to ask about the speakers to recommend)
  • Ask previous conference`s speakers for the recommendation
  • Lookup in the internet
  • smooth experience of work
  • Deep understanding of the conference and context and that`s why we gave speakers good background
  • Help with the presentation preparation and they felt that everything is real
Photo by Volodymyr Hryshchenko on Unsplash

Speakers` speech preps and dry runs

  • let them do their speech and it can be good
  • Let us see their speech and help them prepare
  • Audience – know for whom this speech is
  • Goal (speaker`s goal) – know why they deliver the speech and what the audience should know, feel and do after the audience
  • Main idea – what they are talking about? Usually this is the speech topic
  • Structure – the audience should follow the speech easily
  • Good content. – cases, cases and cases, Or theory + cases.
Photo by Headway on Unsplash

Conference lineup

  • day theme (for IT Arena we had “product management practices” day and “personal management” day)
  • Speaker`s energy (you cannot put all the energetic speakers at the beginning and then all others. It is mostly in “waves” – high/middle/high/middle energy
  • Topics – as some topics are well connected and others don`t. Also the headline speaker should (IMHO) open the conference with the most in-point topic. This year for IT Arena it was a remote work
  • Timezones (for the online). We had speakers from Australia, US and Europe. Those are totally different timezones and you need to make it comfortable.
  • Yes. Finally you get this. A schedule which might not be perfect but you tried)
Photo by Wan San Yip on Unsplash


  • know the speakers and their story
  • Know their speeches (if a moderator is not from the sphere – then s/he can ask organizers or talk previously to the speakers)
  • Have a good English level and humor level
  • Be energetic and empathetic to glue the conference
  • Moderators should know how to lead and ask questions. Usually those are people whose questions and replicas will be cut off, but those are people who are, like Oprah, will set the conference.




Passionate about IT and startups. Books lover. Made in Ukraine.

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Aksena Krykun

Aksena Krykun

Passionate about IT and startups. Books lover. Made in Ukraine.

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