IT Arena 2020 — a Product Track overview

Sherif Mansour | Distinguished Product Manager @Atlassian & keynote for the Product Track

Sherif Mansour, Atlassian
  • What is being “too data-driven”?
  • What are data-informed teams and how to implement it in your team
  • How to work with the next feature in the way of goal-setting, deciding what’s next and how to improve the next feature
  • Product Managers who are concerned with data — which one to gather and what is the North Star metric
  • Product Managers who measure everything and think that it is not enough/too much
  • Product Team who want to make the product development more data-driven

Elizabeth Churchill | Director of UX @Google

Elizabeth Churchill, Google
  • why it essential to pay more attention to the developers and develop better tools for them?
  • How to make it better?
  • Which approaches are used at Google?
  • Cases from Google how they are doing that
  • Product Managers, Product Designers, Business Analysts who are working with BE and not super user-friendly products
  • Developers who are thinking that tech must not be sexy

Ken Sandy | Lecturer @Berkley, ex-MasterClass

Ken Sandy, ex-MasterClass
  • Who is the Product Manager?
  • How to drive the execution without having direct authority?
  • What are the principles of work for the Product Manager?
  • Why lead with the influence?
  • Product Leaders who lead teams of other Product Managers and Product Teams
  • Delivery Leaders who need to execute on the projects and who have this massive need an influential work

Janna Bastow | CEO & Co-Founder @ProdPad

Janna Bastow, ProdPad
  • The difference between the agency and a product company
  • The risks for both types of companies
  • What should you expect as a Product LEader when you select each type of company
  • Product Managers who are thinking of scaling the product
  • Product and Delivery leaders from the agencies to expand their view on the market and on the problems, they might have
  • Start-up founders to understand the challenges they will have to overcome

Timo Wagenblatt | Head of Quote-to-Cash Products @SAP

Timo Wagenblatt, SAP
  • Why should you holistically approach your product management?
  • What are the components of holistic product management?
  • What can you improve your product work now?
  • How to assess your product right?
  • Product Managers — to get a full picture of the Product Management process and identify the gap areas
  • Product Team members (architects, designers, BAs, PMs) — to understand better the whole product development process and add more value to their products

Julian Leung | Country director @GOAT

Julian Leung, GOAT
  • What is glocalization?
  • Why translation only is not enough?
  • Cases of the Airbnb, WeWork, world companies
  • Product Managers, startup founders, who are thinking about the product going global
  • Localization specialists
  • Designers who are working on the external markets, mostly Asian

Scott Stonehocker | Head of Product & Innovation @Intuit

Scott Stonehocker, Intuit
  • How to work with customers?
  • How to drive the interviews?
  • How to prototype quick and for the innovation?
  • Product Managers for especially the product on the Maturity PLC stage to understand how to move the work up in the customer value chain
  • Product Designers and Product Researches — to get the best-known Intuit practices
  • Innovation leaders who need to drive the product/business innovation to the next level

Luke Vella | Senior Product Manager @HotJar

Luke Vella, Hotjar
  • Why the data?
  • How to work with the product data at all and look for innovations and potential improvements?
  • HotJar cases and insights
  • Product Managers who don’t use the data-driven approach on their products
  • Product Managers who already work with data but don’t know how to look for the next big thing
  • Product Designers to understand the product data and how to find the next big thing!

Mina Radhakrishnan | Co-Founder @Different

Mina Radhakrishnan, Different
  • What are the unsexy products which need to be developed but we don’t see those?
  • How to approach product development?
  • Product Managers and Product Team members who are working on internal products

Halim Madi | Product Manager @Facebook

  • What do you need to know about product management — principles from the product development from Facebook
  • How to succeed in your product development?
  • What are the key issues to pay attention to?
  • Product Managers, Product Designers, and all others who would love to know how to develop the product more successfully.


Product Strategy in the Changing times

  • the COVID implications on the product development
  • changing the strategy — from the product founders and product managers
  • the practices you may use in these types of cases

Stakeholders Management

  • Common stakeholder challenges — what were the most complex challenges you faced in working with the main product stakeholders
  • Stakeholders identification — how do you identify your stakeholders and how they change depending on the product lifecycle stages
  • Resistance to change — how do you deal with this stakeholders management issue


  1. Julia Petryk, PR Director MacPaw will be on a fireside chat with Orysia Khimyak, PR Director FaceApp
  2. Katya Lavrenova, Designer Facebook Design will be talking about "How to nail Amazon and Facebook design interviews?"
  3. Markiyan Matsekh, Senior Product Manager Vimeo and I will have the firestide chat on how to launch it in startup and b2b products




Passionate about IT and startups. Books lover. Made in Ukraine.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Why Data Drives Decision-Making Processes in Project Management

A brutal yet fruitful account of crossing the line.

Agile Methodology and Product Requirement Document (PRD)

The 15 best product discovery talks to help you build better products

8 Essential Tips for Working with User Stories

The never ending race of a feature definition

Three skills you need to transition into Product Management

You can practice pm skills by focusing on PM’in outside of work

Product managers: How to say no when you don’t have a roadmap

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Aksena Krykun

Aksena Krykun

Passionate about IT and startups. Books lover. Made in Ukraine.

More from Medium

Product Managers and Internet

6 useful hints to kick-start your new job as a product manager

Why Do you want to be a Product Manager?

Product Requirement Document: is there any perfect template available?